The F2 Show

Topping Base Brixton was always going to be a monumental challenge. So, for adidas' 2016 football range, we built a completely bespoke live TV studio on the car park roof at BBC Television Centre. Obviously. 

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With such an iconic set we needed a worthy programme concept to match. So we called up the legendary F2 Freestylers and, together, created The F2 Show - a four-part web-TV series filmed in front of a live audience. 

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Each episode featured unique freestyle routines from the F2 boys, live football challenges, interviews with Premier League stars and music performances from our special guests.

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Each night, 200 fans had the chance to win tickets to attend the filming of the episode. Our football fairground kept them entertained in the pre-show arena - with adidas prizes to be won and pop-up food stalls to satiate their hunger. 

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Of course, every TV programme needs its identity. So we created all branding, title sequences, idents, social teasers and commissioned bespoke theme music for the show. 

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To date, The F2 Show mini series has amassed over 6 million views, and counting. Watch the episodes below.