In March 2015, adidas announced an exclusive collaboration with Pharrell Williams – the Supercolor update of their classic Superstar trainer.
“Supercolor is a celebration of equality through diversity.”
- Pharrell Williams
To launch the Supercolor range, we created and curated an evening in celebration of individuality. Featuring live music interactive displays and light installations, all culminating with a jaw-dropping finale out on the water of Hackney Reservoir.
“Last night saw the launch of the adidas Originals x Pharrell Williams Supercolor Superstar collection, and it's safe to say, it was one hell of a party. The location was perfect; the Hackney West Reservoir was the perfect backdrop for the light displays, and the floating stage made Koreless' performance something very special. More than 200 people attended the event, decked out in their finest three striped apparel and sneakers, and chose their colour to help light up London.”